Nearly a decade after Binet and Field’s seminal work, ‘The Long & The Short of It,’ we delve into why pitting performance against brand marketing is a false dichotomy.
In this talk, we explore the dawn of a new era in marketing effectiveness. Dive deep into how these perceived divergent strategies work together to fuel digital marketing success, crafting a holistic and sustainable marketing approach.
During the session, we’ll explore how you can recalibrate and reintegrate your marketing endeavours for unparalleled impact. Here’s what we’ll be covering:
• Legacy insight: Revisit Binet and Field’s influential work, ‘The Long & The Short of It.’
• Myth busting: Understand why opposing brand and performance marketing is misguided
• Holistic strategy: Grasp how brand and performance marketing collaboratively enhance digital efforts
• Unified approach: Learn to combine branding with performance for a cohesive marketing strategy
• Sustainable impact: Discover how to ensure enduring success and market resonance
Speaker: Alex Murphy, Co-founder of Balance