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Watch a recording of Matthew Powell’s presentation at Advertising Week on how to become your B2B customers’ first choice.
The presentation delved into our findings from a survey of 2,000 b2b decision makers, surrounding the important, and highly relevant topic of emotion in b2b decision making. We asked them how many suppliers they consider, how long the journey takes, and, crucially, how suppliers make them feel. We were able to make practical recommendations for b2b businesses as to how to become your customer’s first-choice and I want to share these with you.
Watch the presentation to learn:
– The interplay between rational and emotional factors
– The actions b2b companies can take at three key stages of the buying journey
– The four key emotions at play in the final choice, and how to build these connections
– The three things that destroy the emotional connection – things to avoid at all costs