Content Partners

About BusinessTV

We are the UK’s only dedicated platform connecting Medium Sized Businesses (MSBs) with the professional advice they need to improve their operational efficiency, governance, compliance and their strategies for growth and on-going success.

Due to its unique focus, BusinessTV makes it easy for Business Owners and their departmental directors to find engaging and informative content and, in turn, enables content created by the Professional Services community to reach this dynamic community.

The platform serves as an informative and cohesive destination for Business Owners and Advisers ultimately helping to improve the flow and engagement of professional expertise to drive business performance.

While our primary focus is to connect Medium Sized Business (MSBs) with Professional Advisers the broad range of content found on BusinessTV is appropriate for businesses of all sizes

About Medium Sized Businesses (MSBs)

Not to be confused with SMEs, (the very term ‘sme’ having become a bye-word for very small companies only), MSBs are companies classified as having turnovers of between £10-80 million. There are approximately 60,000 MSBs in the UK.

Often refered to as the Middle Market, it is arguably the most exciting and dynamic sector of the economy. MSBs account for a third of all private sector GDP and jobs and they continually punch above their weight in terms innovation, creativity, viability and resilience, frequently outperforming both smaller companies and multi-nationals.

While having much in common with larger companies, MSBs typically retain a uniquely simple management structure, with 80% being owner directed and key decisions taken between only a handful of hands-on stakeholders. These flat management structures deliver many notable advantages, not least of all the ability to to make speedy decisions, in-turn resulting in reduced times to market and increased agility in the face of changing circumstances: qualities that are more important now than ever before.

All MSBs, irrespective of their principal activity, are now faced with a manifold of operational challenges that invariably require professional expertise. Functions such as Finance & Tax, HR, Pension & Benefits, ITC, Risk, ESG & Diversity have all become increasingly complex, regulated, burdensome and intertwined, requiring optimal management if businesses are to remain compliant, reduce risk and achieve the operational efficiencies they require to underpin their strategies for growth.

MSBs acknowledge that they often lack the professional skills internally to manage many of these every day, yet non-core functions, themselves and agree that external Professional Services are critical to their on-going success

Content Partners

Reach the MSB community through the most powerful medium you have – your people.

The MSB community are very much people driven; relying on the strength of their relationships to drive their own business forward they naturally seek the same depth of relationship with their partners and supply chain.

Although the delivery of Professional Services is becoming increasingly digitalised the fundamentals of client acquisition and retention remain the same, ‘people buy people first’.

Allowing your potential customers to see your key people ‘face to face’ offering their insights and perspectives creates familiarity with your individual advisers and generates credibility for your firm in a way that other media can not match.

Video enables your advisers to showcase their expertise while presenting the human face of your firm thus making a real connection with your audience.

The transparent nature of video has a habit of bringing sincere people and competencies to the fore and viewers draw comfort from being able to identify genuine, approachable people behind the services on offer.

Through BusinessTV adviser firms can now;

Connect with MSB Company Owners & Directors as often as they wish for a one off fee.

Fully leverage their team’s know-how and credentials to build brand and reputation and evidence their expertise.

Successfully vie for new business along side firms of far greater size.

Discuss their expertise as they may relate to a broad range of topics covered by the firm’s many dedicated advisers.

Content Partner Account features

*Content submitted to BusinessTV must provide the user community with information or perspectives that could be considered useful or valuable independently of the services of the authoring company. For the avoidance of doubt content submitted must not be a mere advertisement of services in which the content solely refers to the merits of the company itself.

The Client agrees that the content it submits to appear on BusinessTV must meet BusinessTV’s editorial guidelines, (as described above), and the Client agrees that BusinessTV reserves the right to refuse to publish content that, in our judgment, does not meet these guidelines.

If content submitted by the Client does not meet our guidelines we will notify the Client within a period of three working days. Where possible BusinessTV will provide an explanation as to why content has been refused and we will indicate how it might be improved but this is at our discretion.

The Content Partner Account described above lasts for a full twelve months.

Content Partner Account Order Form

Name *

First

Last

Job Title *

Email *

Company Name in Full *

Website URL *

I would like to Order *

• 12 month Content Partner Account at the rate of £3,800.00

Terms & Conditions of Content Partner Account *

• I confirm that I have read and agree to the Terms & Conditions below.

Terms and Conditions of BusinessTV Content Partner Accounts.

In this agreement described below we are know as BusinessTV and you are known as the Client. The terms We, Our & BusinessTV are used interchangeably and the terms You & Client are used interchangeably.

1.) The services that the Client will receive from BusinessTV for the duration of this agreement.
1.1) Full service account setup.
1.2) Account allowing for the hosting, streaming and offsite embedding of unlimited content.
1.3) Advertisement free account for the first twelve months which maybe continued indefinitely.
1.4) Option to place for Client to place own Advertisements before, during or after own content.
1.5) Custom Inquiry Form creation and delivery supported by BusinessTV staff.
1.6) Replication of applicable content to BusinessTV for twelve months.
1.7) Placement as Supplier on Contact Advisers.
1.8) Ongoing Comprehensive support.

2.) This agreement is for a term of twelve months and begins once this this Order Form has been submitted.
2.1) Upon the expiry of this agreement the Client will have the option to renew this agreement at BusinessTV’s discretion at a rate determined by BusinessTV at the time of renewal.

3.) Once this Order Form has been submitted BusinessTV will raise an invoice which must be paid in full by the Client within 30 days of the date this Order Form is submitted.

4.) The Client agrees that the content it submits to appear on BusinessTV must meet BusinessTV’s editorial guidelines, (as detailed in clause 6), and the Client agrees that BusinessTV reserves the right to refuse to publish content that, in our judgment, does not meet these guidelines.

5.) If content submitted by the Client does not meet our guidelines we will notify the Client within a period of 10 working days. Where possible BusinessTV will provide an explanation as to why content has been refused and we will indicate how it might be improved but this is at our discretion.

6.) Content submitted to BusinessTV must provide the user community with information, insights or perspectives that could be considered useful, helpful or valuable independently of the services of the authoring company. For the avoidance of doubt content submitted must not be a mere advertisement of services in which the content only refers to the merits of the authoring company itself or an affiliate of the authoring company.

7.) All content submitted by the Client remains the property of the Client. For the purpose and duration of this agreement the Client grants BusinessTV a worldwide non-exclusive license to use the content in any context that we decide is inline with the purposes and values of BusinessTV.

8.) The Client may cancel this agreement at anytime and request that BusinessTV un-publish  and delete any or all of the content that the Client has hosted on BusinessTV’s servers. BusinessTV will un-publish all content within 10 working days from receiving a cancellation notice which maybe given via email or telephone.

9.) In pursuit of clause 8 above it must be noted that while BusinessTV takes all reasonable measures to ensure that content hosted on our servers is backed-up we are not liable for any material or financial loss suffered by the Client if we are not able to retrieve the Client’s content for any reason.  BusinessTV strongly encourages the Client to retain a copy of their content on their own servers too.

10.) Canceling of this agreement does not release the Client of its obligation to make full payment to BusinessTV for the Content Partner Account irrespective of when the agreement is canceled or whether the account has been used.

11.) BusinessTV employs all reasonable endeavors to ensure it has a robust technical infrastructure but does not guarantee website up-time nor offer financial compensation for website down-time as this maybe beyond our control.

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Click here to download a PDF copy of the above Terms & Conditions for your reference