Selling your agency: Turning AI capability into agency value

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Our media experts were joined by Ben Rudman, Executive Director, MSQ, Fergus Dyer-Smith, CEO, M3Labs, Lisa Mandell, Founder, Jolt & Co-Founder, Set Piece.

The panel explored:
💡 How agencies are employing AI across content, workflows and insight generation
💡What acquirers expect in terms of AI maturity and measurable outcomes
💡How AI is influencing valuations, and deal negotiation
💡Practical steps agencies can take to enhance their position ahead of a sale