CMOs are facing extraordinary expectations — from the enterprise, customers and their own teams.
Buy tickets to Gartner Marketing Symposium/Xpo: https://gtnr.it/3Kg9jvG
In the Opening Keynote from the 2025 Gartner Marketing Symposium/Xpo, Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone outline how marketing leaders can navigate heightened demands, avoid strategic dysfunction and embrace what they call the “Epic Journey to Growth.” From shifting AI from tool to actor, to building long-term vision and scenario planning muscle, Alex and Kristina reveal how CMOs can strengthen reputations, exceed CEO expectations and transform disruption into opportunity.
Timestamps:
Why CMOs Face Extraordinary Expectations
The Hamster Wheel of Marketing Pressure
Expanding Accountability: From 5 to 8 Areas
The Epic Journey: Why Doing Nothing Isn’t an Option
The Readiness Check: CEOs, Customers, CMOs
Strategic Dysfunction: 84% of CMOs Struggle
Strategic Oversight & Proactivity: Planning Beyond 18 Months
Scenario Planning in Action
Why CMOs Face Extraordinary Expectations
The Hamster Wheel of Marketing Pressure
Expanding Accountability: From 5 to 8 Areas
The Epic Journey: Why Doing Nothing Isn’t an Option
The Readiness Check: CEOs, Customers, CMOs
Strategic Dysfunction: 84% of CMOs Struggle
Strategic Oversight & Proactivity: Planning Beyond 18 Months
Scenario Planning in Action
