What makes AI and digital transformations fail commercially?

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Many AI and digital transformations fail to deliver real commercial growth – not because of the technology, but because of how they’re implemented.

First, the strategy is often unclear. Investing in AI without a defined purpose or link to growth leads to scattered initiatives with limited impact.

Second, the data foundation is overlooked. Without clean, compliant, and well-structured data, even the most advanced AI solutions cannot deliver meaningful results.

But the biggest challenge is adoption. Success depends on whether employees and customers actually use these solutions–supported by the right training, mindset, and ongoing performance tracking.

In this video, Simon-Kucher Partner, Sara Yamase, explores why AI transformations fall short and what it takes to turn them into sustainable growth drivers.

Discover more here: https://growthblueprint.simon-kucher.com/issue-03/qa-when-ai-stops-listening