Become a BusinessTV Net Zero Hero
Advisors & Intermediaries
We are the UK’s only dedicated platform connecting Medium Sized Businesses (Mid Market) with the professional advice they need to improve their operational efficiency, governance, compliance and their strategies for growth and on-going success.
Due to its unique focus, BusinessTV makes it easy for Business Owners and their departmental directors to find engaging and informative content and, in turn, enables content created by the Professional Services community to reach this dynamic community.
The platform serves as an informative and cohesive destination for Business Owners and Advisers ultimately helping to improve the flow and engagement of professional expertise to drive business performance.
While our primary focus is to connect Mid Market businesses with Professional Advisers the broad range of content found on BusinessTV is appropriate for businesses of all sizes
About the Mid Market and their Net Zero Challenge
Not to be confused with SMEs, (the very term ‘sme’ having become a bye-word for very small companies only), Mid Market companies are classified as having turnovers of between £10-80 million. There are approximately 60,000 Mid Market companies in the UK.
The Mid Market it is arguably the most exciting and dynamic sector of the economy. Mid Market companies account for a third of all private sector GDP and jobs and they continually punch above their weight in terms innovation, creativity, viability and resilience, frequently outperforming both smaller companies and multi-nationals.
While having much in common with larger companies, Mid Market companies typically retain a uniquely simple management structure, with 80% being owner directed and key decisions taken between only a handful of hands-on stakeholders. These flat management structures deliver many notable advantages, not least of all the ability to make speedy decisions, in-turn resulting in reduced times to market and increased agility in the face of changing circumstances: qualities that are more important now than ever before.
Of all the sectors that comprise the UK’s varied business landscape Net Zero will prove the most challenging for the Mid Market community. Micro businesses will get swept along with the inevitable progress made by the general market place and large PLCs have the resources in both personnel and finances to implement and oversee enterprise wide strategies.
Mid Market companies have neither luxury; they must shoulder their responsibilities in line with larger firms but will have to do so with a keen eye on costs, interruption, progress and measurable benefits.
Mid Market companies will need professional advice and expert solutions in order to embrace their mission to Net Zero and to ensure they are able to harness the commercial advantages that will come with adoption and compliance.
Mid Market companies must grasp Net Zero as an opportunity to stand out among their competition by positioning themselves as,
- Valuable and compliant businesses in their own customers’ supply chains
- Environmentally responsible employers who may continue to appeal to the best talent
- Future proofed businesses that represent an attractive option for investment and acquisition
Become a BusinessTV Zero Hero
BusinessTV is proud to be partnering with the UK’s leading organisations offering stewardship across the Net Zero agenda such as the Carbon Trust, CBI, Climate Change Committee, Energy Saving Trust, IOD, Renewable UK, Ofgem and the Department for Business Energy & Industrial Strategy (BIES).
Throughout 2023 we shall continue to work with these institutional partners to ensure we bring the best information to the Mid Market community covering all that Net Zero encompasses, from inspirational stories, commercial opportunities and successes, government initiatives, advice and information on available grants and funding to implement change and pending regulation.
To complement this official content we shall be further supporting our community by recommending to them a selection of carefully vetted, best of breed, consultancies, agents and suppliers who will have the services and solutions that a Mid Market company should harness to achieve measurable Net Zero progress.
Partnering with us means you’ll benefit from the highest possible brand alignment as your message and expertise will appear alongside the official Net Zero guidance, commentary and progress as it unfolds. As such, your business will automatically be seen by the Mid Market as a credible, reliable company that has appropriate solutions for their circumstances and one that can help them stay ahead of, and benefit from, this changing landscape.
Our Zero Heros Partners will be recommended to our community as an integral part of all the content we produce with, or syndicate from, our institutional Net Zero partners and will benefit from our Zero Heroes package which includes the following features,
- Appearing on our dedicated ‘Zero Heroes’ page with a full Partner Profile to be seen by our community as a trusted partner.
- Your Partner Profile may contain any combination of media you wish including videos, brochures unlimited text, images and links.
- Partner Profiles come with a dedicated contact form which maybe customized to suit the data you wish to capture.
- Partner Profiles will remain live for a full 12 months ensuring that as Net Zero momentum ramps up your company remains front of mind with our community.
- Partner Profiles may be updated on request meaning that as and when your solutions adapt and expand this can be reflected and promoted.
- Content Partner Account allowing your business to become a contributor to BusinessTV alongside the UK’s leading professional advisers. In this way you may reach our community as often as you wish with your own informative video or article content.
Click here for a menu of the Content Partner Account Features
Full Service Account Set up.
Our team will set up your account for you complete with logos, avatars, bios and web links. You’ll receive access to a user dashboard where you’ll be able to publish and un-publish your content and change your profile settings.
Trusted Partner Status offering unlimited content submission.
This means that you may reach our community as frequently as you like. *You may create videos of any style and of any duration on any Business or Private Client topic that you believe to be of interest to the MSB community. Your videos will appear on BusinessTV in their relevant sections ready for our community to view and interact with.
You may embed your videos in your own website using the BusinessTV media player as a professional, brand neutral, alternative to using other services such as YouTube or Vimeo.
Advertisement free account.
No third party advertisements will be placed either before, during or after your own videos as they play giving our audience immediate access to your content without interruption. This also applies to embedded content on your website ensuring that your visitors are not distracted by off-topic content and stay within your website and brand experience.
Enquiry form option for each content piece allowing for the capture of business enquiries.
An enquiry form can be applied to each individual video in which you may ask users to fill out data fields that you would like to capture. These data fields can be customized for each individual form. In addition, the contents of the completed enquiry forms can be sent to any number of different emails addresses you supply.
Replication of applicable content to BusinessTV.
If you have existing videos on services such as YouTube or Vimeo we can copy them and their associated descriptions and content over to BusinessTV. If you have more than a handful of videos this will save you a great deal of time. At your request we will continue to do this on an ongoing basis. These options allow you to extract as much value as possible from content you have already created and allow you to continue with existing services while getting to grips with BusinessTV at a pace that suits you.
Ongoing comprehensive support to help you get the most from your account.
In addition to telephone and email support for technical issues we will also be on-hand to help with content optimization. We can help with issues such as customizing enquiry forms and offering advice on content formats and styles that we know work well.
*Content submitted to BusinessTV must provide the user community with information or perspectives that could be considered useful or valuable independently of the services of the authoring company. For the avoidance of doubt content submitted must not be a mere advertisement of services in which the content solely refers to the merits of the company itself.
The Client agrees that the content it submits to appear on BusinessTV must meet BusinessTV’s editorial guidelines, (as described above), and the Client agrees that BusinessTV reserves the right to refuse to publish content that, in our judgment, does not meet these guidelines.