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This week, we’re diving into one of the most overlooked skills in commercial success – the double negotiation.
In our conversation with Emma Pacey, Trading Director at one of the UK’s largest supermarket chains, we explored how negotiation isn’t just about securing the right deal with suppliers… it’s also about influencing and aligning teams internally.
In this follow-up episode, Rachel Massey is joined by Robin Hoyle to unpack the key takeaways, including:
💡 Why internal persuasion can be tougher than external negotiation
🤝 What great suppliers do differently
🧠 How buyers really think – and what sellers often miss
If you work in sales, procurement or commercial leadership, there’s plenty here to take back into your next conversation.
