Adviser skills and the power of the life story

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In this episode of Just Covered, we meet Georgia Perkins, Marketing Development Manager here at L&G and our new co-host!

Last year Georgia took the gong for Woman of the Year – Intermediary Support at the 2025 COVER Women in Protection and Health Awards, so we’re in great company. She talks to Wayne about getting started in her financial services career in protection before moving into underwriting and finally, sales. With her formal education being in Literature, she talks about how this passion for storytelling underpins her work with financial advisers.

Wayne and Georgia’s inaugural chat explores Georgia’s role in growing the market and looking for innovative ways to help advisers get the best outcomes for their clients. They discuss the two key themes for the Marketing Development Team in 2026 – legacy and income – and how her team is planning to upskill and equip advisers to meet upcoming market changes through these lenses.

This episode also covers:

• The importance of building trust and relationships to encourage clients to share their life story.
• The work L&G is doing to give advisers the confidence to walk clients through a holistic financial plan across disciplines.
• The actionable content advisers can look forward to this year in the brand new on-demand Adviser Academy.

Adviser Academy | https://www.legalandgeneral.com/adviser/protection/knowledge-hub/cpd-academy/