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Now, more than ever, it is important for all types of brands to have authentic Corporate Social Responsibility (CSR) initiatives that are not a publicity spin or greenwashing. Marketers and business leaders have a significant role to play when it comes to promoting and driving sustainability; and need to be part of the solution.
In this webinar you’ll learn how to incorporate CSR values into a marketing strategy and brand. You will also understand the difference between CSR, PR and marketing. This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, which will benefit the brands that you are working for including your customers and investors.