Sales and Marketing

What is the Value Proposition Canvas?
Slides - Animation
2:13
What is the Value Proposition Canvas?
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Fueling Retailer-Manufacturer Partnerships with Consumer Intelligence
HD
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Fueling Retailer-Manufacturer Partnerships with Consumer Intelligence
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The secrets to successful sustainable marketing
HD
53:32
The secrets to successful sustainable marketing
The Chartered Institute of Marketing

24005 views 24 August 2022

The UK’s Data Protection and Digital Information Bill – the headlines
720p
35:12
The UK’s Data Protection and Digital Information Bill – the headlines
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Collecting, protecting and commercialising data
HD
51:37
Collecting, protecting and commercialising data
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The rise of the metahumans – imagination made real
Webinar
53:00
The rise of the metahumans – imagination made real
The Chartered Institute of Marketing

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Metaverse follows Strategy! How to avoid ending up on the wall of shame?
HD
21:30
Metaverse follows Strategy! How to avoid ending up on the wall of shame?
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The importance of placemaking in the future of retail
Webinar
44:38
The importance of placemaking in the future of retail
The Chartered Institute of Marketing

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Colleagues as consumers
Webinar
46:21
Colleagues as consumers
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A Proven Digital Sales Strategy for Successful B2B Selling
HD
3:39
A Proven Digital Sales Strategy for Successful B2B Selling
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Behind the curtain – an A Z of arts marketing
Webinar
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Behind the curtain – an A Z of arts marketing
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John Noble from the British Brands Group
Podcast
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John Noble from the British Brands Group
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Service Design Take Away
Webinar
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Service Design Take Away
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CMO Panel: Investing in tech and skills
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How Digital Buying Has Eroded Customer Confidence
HD
5:22
How Digital Buying Has Eroded Customer Confidence
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Why do most brands look great, but sound terrible and what can you do about it
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Rethink Your Future Sales Strategy
HD
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Rethink Your Future Sales Strategy
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What Differentiates Good and Great Marketing Communications
HD
7:07
What Differentiates Good and Great Marketing Communications
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5234 views 28 April 2022

The values economy: How to deliver purpose driven service for sustained performance
Webinar
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The values economy: How to deliver purpose driven service for sustained performance
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4761 views 25 April 2022

Masterclass in Content Marketing
HD
35:19
Masterclass in Content Marketing
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Getting ready for a Commerce Transformation journey
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Getting ready for a Commerce Transformation journey
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Strong brands have multiple personalities
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Strong brands have multiple personalities
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The benefits of humanising your digital customer journey
Webinar
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The benefits of humanising your digital customer journey
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Price Increase Management for B2B Companies
HD
24:44
Price Increase Management for B2B Companies
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How to put CSR at the heart of your marketing strategy
Webinar
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How to put CSR at the heart of your marketing strategy
The Chartered Institute of Marketing

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Tomorrow, Today 3: Do Less, Perform Better – The Great Marketing Declutter
HD
9:59
Tomorrow, Today 3: Do Less, Perform Better – The Great Marketing Declutter
Accenture UK

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Control of the Market
HD
4:20
Control of the Market
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Marketing with purpose
Podcast
44:17
Marketing with purpose
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How to Use the Three Circles Framework to Develop Winning Value Propositions
HD
1:39
How to Use the Three Circles Framework to Develop Winning Value Propositions
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What next for the food and drink sector
Webinar
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What next for the food and drink sector
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Turn up the volume: Amplify culture and make a difference
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00:41:08
Turn up the volume: Amplify culture and make a difference
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The Demand Revolution – Commercial Creativity
720p
12:20
The Demand Revolution – Commercial Creativity
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Making environmental claims
HD
20:20
Making environmental claims
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Top marketing data and analytics trends to drive future growth
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Top marketing data and analytics trends to drive future growth
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How to Identify Growth Opportunities With the Ansoff Matrix
HD
1:56
How to Identify Growth Opportunities With the Ansoff Matrix
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Latest trends in digital marketing
Podcast
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Latest trends in digital marketing
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Winning With Emotion: How To Become Your B2B Customers’ First Choice
HD
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Winning With Emotion: How To Become Your B2B Customers’ First Choice
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Non-Fungible Tokens Part 2: What are the legal issues, regulatory issues?
HD
5:45
Non-Fungible Tokens Part 2: What are the legal issues, regulatory issues?
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Designs & Trademarks: Post Brexit Protection in Europe: Part 1 – Designs
HD
12:25
Designs & Trademarks: Post Brexit Protection in Europe: Part 1 – Designs
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Use Google Analytics to make better marketing decisions
Podcast
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Use Google Analytics to make better marketing decisions
The Chartered Institute of Marketing

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Non-Fungible Tokens Part 1: What are NFTs, why are they interesting and what do they represent?
HD
5:25
Non-Fungible Tokens Part 1: What are NFTs, why are they interesting and what do they represent?
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Technology as Key Driver in Customer Transformation
HD
14:08
Technology as Key Driver in Customer Transformation
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The three big mistakes that salespeople make and how to avoid them
HD
00:14:58
The three big mistakes that salespeople make and how to avoid them
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Product Labelling: UKCA and CE Marking
HD
1:27:06
Product Labelling: UKCA and CE Marking
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Conquering Dynamic Pricing
HD
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Conquering Dynamic Pricing
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What is SPIN Marketing
HD
00:03:11
What is SPIN Marketing
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How Should You Open A Negotiation?
00:02:47
How Should You Open A Negotiation?
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Customer Centricity in Customer Transformation
HD
11:33
Customer Centricity in Customer Transformation
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The Ten Commandments of Negotiation
00:27:47
The Ten Commandments of Negotiation
Huthwaite International

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Learn How To Counter Hard Bargaining Tactics
00:03:47
Learn How To Counter Hard Bargaining Tactics
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6169 views 1 September 2021

Four Tips To Help Improve Your Negotiation Skills
00:02:44
Four Tips To Help Improve Your Negotiation Skills
Huthwaite International

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Should You Make The First Offer In A Negotiation?
00:02:53
Should You Make The First Offer In A Negotiation?
Huthwaite International

6599 views 28 August 2021

Negotiating For You – Mastering Negotiations
HD
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Negotiating For You – Mastering Negotiations
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How to build a global brand the Vimto way
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How to build a global brand the Vimto way
The Chartered Institute of Marketing

3800 views 5 August 2021

How Can You Strengthen Your Negotiation Arguments
00:01:15
How Can You Strengthen Your Negotiation Arguments
Huthwaite International

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GDPR and AI update
HD
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GDPR and AI update
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Doing good things driven by data
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How B2B Brands Can Win With Emotion
HD
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How B2B Brands Can Win With Emotion
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Creating an Effective Learning Environment – Part 4
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Creating an Effective Learning Environment – Part 4
Huthwaite International

6408 views 14 July 2021

Creating an Effective Learning Environment – Part 3
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Creating an Effective Learning Environment – Part 3
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6432 views 12 July 2021

Creating an Effective Learning Environment – Part 2
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Creating an Effective Learning Environment – Part 2
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6457 views 10 July 2021

Creating an Effective Learning Environment – Part 1
HD
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Creating an Effective Learning Environment – Part 1
Huthwaite International

7280 views 8 July 2021

How do negotiators build persuasive arguments?
HD
00:03:08
How do negotiators build persuasive arguments?
Huthwaite International

8094 views 2 July 2021

CMO Summit 2021
HD
18:11
CMO Summit 2021
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8429 views 25 June 2021

CX – More Important Than Ever in Times of Uncertainty
HD
51:21
CX – More Important Than Ever in Times of Uncertainty
B2B International Market Research

4531 views 22 June 2021

Preparation and planning in negotiation
00:02:02
Preparation and planning in negotiation
Huthwaite International

4766 views 20 June 2021

The Fundamentals of Subscription Pricing
HD
00:03:33
The Fundamentals of Subscription Pricing
Simon-Kucher & Partners

6068 views 20 June 2021

Robin Hoyle – Micro learning
00:06:04
Robin Hoyle – Micro learning
Huthwaite International

5665 views 14 June 2021

What makes a sale complex?
HD
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What makes a sale complex?
Huthwaite International

6251 views 8 June 2021

Price Increases and Inflation
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Price Increases and Inflation
Simon-Kucher & Partners

6134 views 7 June 2021

Robin Hoyle – The joy of learning how to do something new
HD
00:06:49
Robin Hoyle – The joy of learning how to do something new
Huthwaite International

5128 views 1 June 2021

Distance Selling Regulations – Harper James Solicitors
HD
00:02:52
Distance Selling Regulations – Harper James Solicitors
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7885 views 27 May 2021

Developing Loyalty and Mastering Personalisation
HD
00:04:22
Developing Loyalty and Mastering Personalisation
Simon-Kucher & Partners

9537 views 16 May 2021

CX Masters Podcast Series: Colin Shaw, Beyond Philosophy
HD
59:54
CX Masters Podcast Series: Colin Shaw, Beyond Philosophy
B2B International Market Research

3096 views 5 May 2021

Mastering Net Retention In A Customer-Led Market
HD
00:04:51
Mastering Net Retention In A Customer-Led Market
Simon-Kucher & Partners

6708 views 29 March 2021

Steering Sales Behaviour Using Incentive Schemes
HD
00:03:44
Steering Sales Behaviour Using Incentive Schemes
Simon-Kucher & Partners

8793 views 29 March 2021

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