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“This isn’t the best place to follow best practices. This is the place to become best practice,” says Brent Adamson, VP Research at Gartner, who discusses how digital sales representatives should focus on providing customers with information that allows them to complete critical buying jobs in order to win in the increasingly digital B2B buying environment.
Part three of our three-part series, “The Future of Selling,” looks at three digital selling solutions for streamlining your B2B buyers’ purchasing processes and empowering sellers to deliver value.