Are you in a leadership role or an aspiring marketing leader? We know that it’s an exciting time for our profession, with increasing opportunities to lead the long-term commercial agenda and truly put the consumer and customer at the heart of all we do. But with this increased remit and accountability, what are the holistic skills you need to possess to lead your function and grow the brands and businesses of tomorrow?
Hear Abigail Dixon – CIM course director, award-winning marketer and founder/author/podcast host of The Whole Marketer – discuss tips and tools for great marketing leadership.
In this session Abigail will cover:
• The technical skills to set and lead the commercial agenda
• The soft skills needed to lead cross-functional teams and bring plans to life
• Leadership skills to authentically and inspirationally lead, motivate and empower not only your team but cross-functional teams and stakeholders
• The personal understanding needed to feel fulfilled in our role