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Non‑financial misconduct is becoming a defining regulatory risk, with new FCA rules from September 2026 requiring firms to treat behaviours like bullying, harassment and misconduct with the same seriousness as financial breaches. In this video, Ali Crotch‑Harvey explains what the evolving landscape means in practice, from tougher Conduct Rules and Fit & Proper standards to sector‑specific pressures, and how firms can build clearer definitions, stronger governance and more defensible decision‑making to meet rising expectations.






