AI in the Engine, People at the Wheel

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Matt Rich shares how bp has transformed its global marketing function into a data‑driven, AI‑enabled engine, bringing teams along the journey, navigating change and fuelling growth. He also looks into the crystal ball to explore what’s next for marketers as AI reshapes the future.

Learn more: https://www.accenture.com/gb-en/podcast/technology-transformation/byte-sized