What makes us feel confident in what we buy?

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It’s no longer a question of whether AI will change how we buy, but by how much?

Not since the rise of e-commerce in the 1990s have we seen transformation at this scale – and how we discover, choose and engage with brands is being redefined. So, what will define the brands that people choose in the future?

That’s what we’re exploring in this episode of The Green Room with Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, and Tom Astill, Director in Deloitte Digital.