Contact The Chartered Institute of Marketing – CIM
Description:
In this episode of the CIM Marketing Podcast, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?
Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social.
They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance.
Together, they’ll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world.
Watch to hear more about:
- Shifting global trends in digital behaviour, and why they matter
- Lessons learnt from global brand campaigns
- How to stay creative and distinctive at scale
- Working with algorithms, not against them
If you want to build a brand that stands out, this episode is for you.
Chapters:
Introduction to the CIM Marketing Podcast
Guest Introductions and Overview of the Episode
Insights from the Global Digital Report
Challenges and Opportunities in Social Media Marketing
The Role of Consumer Insights in Marketing
Balancing Creativity and Data in Marketing
The Impact of Cultural Relevance on Marketing
The Role of AI in Enhancing Creativity
Measuring the Success of Creative Marketing Campaigns
Final Thoughts on the Future of Marketing
