In the Opening Keynote from the 2025 Gartner CSO & Sales Leader Conference in Las Vegas, Gartner VP Analyst Dan Gottlieb introduces the Great Sales Awakening — a new era where traditional growth bets no longer deliver, and sales leaders must harness agentic AI to chase a brand new revenue productivity frontier.
From rethinking sales playbooks to building AI-driven transformation portfolios, Dan explores why leaders who act now will not only scale knowledge and execution, but also redefine what it means to run sales in the era of AI.
You’ll learn:
– Why familiar sales bets are no longer working and what’s replacing them
– How agentic AI acts as the “steam engine for knowledge work”
– What the Great Sales Awakening means for revenue streams
– 3 big bets every sales leader must make to thrive
Chapters:
Why Traditional Sales Bets No Longer Work
The Industrial Revolution at the Speed of Covid
Agentic AI: The New Steam Engine for Sales
The Great Sales Awakening Begins
Agentic AI in 5 Minutes or Less
Steady vs Accelerated AI Adoption in Sales
The Defend/Extend/Upend Framework
Why Traditional Sales Bets No Longer Work
The Industrial Revolution at the Speed of Covid
Agentic AI: The New Steam Engine for Sales
The Great Sales Awakening Begins
Agentic AI in 5 Minutes or Less
Steady vs Accelerated AI Adoption in Sales
The Defend/Extend/Upend Framework
