Entertainment & Media: Building trust and accountability as AI becomes mainstream

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64% of Entertainment & Media CEOs say AI will have the greatest impact on their business. It’s cutting production times, personalising distribution and optimising advertising — all of which reduces cost and increases speed-to-market.

In this episode, our experts discuss the UK findings of our Global Entertainment & Media Outlook 2025-2029 (GEMO) and how AI is unlocking entirely new revenue streams.

With AI-generated content everywhere, they also talk about how the industry can build trust and accountability.

On our next episode we’ll explore how AI is changing the way advertising is created, targeted, and measured.

Discover more insights from our Global Entertainment & Media Outlook 2025-2029 https://www.pwc.com/gx/en/issues/business-model-reinvention/outlook/insights-and-perspectives.html