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This is Alternatively Speaking. The monthly Grant Thornton podcast where we explore the healthy tensions that shape modern business.
In this episode, host and broadcast journalist Samantha Simmonds is joined by entrepreneur and investor Piers Linney and transformation leader Carolyn Hicks to ask: can purpose truly drive profit, or does one come at the expense of the other?
They discuss the clash between short-term financial pressures and long-term values, why embedding purpose into strategy – not bolting it on – could be the difference between thriving and falling behind, and how shifting consumer expectations and talent priorities are forcing businesses to rethink what success really looks like.






