Max Landry CEO and Sarah Rees, Head of Marketing at Euphoric; and Callum Burns-Green, Global Advisory Leader at Mercer Marsh Benefits, speak at the REBA Congress 2025.
This 25 minute video from the REBA Congress 2025 covers that a new era in benefits begins today.
What if this isn’t just another benefits talk? What if this is the “aha” moment that changes everything? This session signals a shift. A wake-up call. Because for too long, global benefits have been fragmented, reactive and out of sync with how work (and life) actually happens. This is going to change and fast.
Join Euphoric and Mercer Marsh Benefits for the inside story on:
How AI-first platforms are giving benefits leaders the power to see across regions, identify critical gaps and move from firefighting to strategic foresight.
How AI can hyper-personalise benefits to every individual employee. From targeted preventative health nudges to seamless tailored support in life’s every moment – all wrapped up in an experience that is intuitive, helpful and actually enjoyable.
How AI unlocks the ability to pre-empt and respond to employee needs, optimise usage and control costs – all on a global scale.
This will be an honest, exciting (and enjoyable) conversation about what’s possible now, what’s next and what’s shaking up the industry.






