Is it easier to start a sustainable business or to become one?
We’ve all gotten a lot savvier about sustainability in recent years. We know the size of the climate challenge facing the planet. And we know that the planet needs more than statements, green logos and commitments to use the printer less to tackle it.
As we all make more sustainable choices and changes in our personal lives, we look to the businesses we buy from and work for to do the same. Our expectations are higher than ever before, but are some businesses better placed to meet them than others?
That’s what we’re exploring with Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte, in this episode of The Green Room, as we ask: Is it easier to start a sustainable business or to become one?
