BusinessTV Interviews

Registered Users
Subscribers
Subscribing Companies
Content Partners
Advisors & Intermediaries
Minimum Monthly Views


About BusinessTV
We are the UK’s only dedicated platform connecting Medium Sized Businesses (MSBs) with the professional advice they need to improve their operational efficiency, governance, compliance and their strategies for growth and on-going success.
Due to its unique focus, BusinessTV makes it easy for Business Owners and their departmental directors to find engaging and informative content and, in turn, enables content created by the Professional Services community to reach this dynamic community.
The platform serves as an informative and cohesive destination for Business Owners and Advisers ultimately helping to improve the flow and engagement of professional expertise to drive business performance.
While our primary focus is to connect Medium Sized Business (MSBs) with Professional Advisers the broad range of content found on BusinessTV is appropriate for businesses of all sizes

About Medium Sized Businesses (MSBs)
Not to be confused with SMEs, (the very term ‘sme’ having become a bye-word for very small companies only), MSBs are companies classified as having turnovers of between £10-80 million. There are approximately 60,000 MSBs in the UK.
Often refered to as the Middle Market, it is arguably the most exciting and dynamic sector of the economy. MSBs account for a third of all private sector GDP and jobs and they continually punch above their weight in terms innovation, creativity, viability and resilience, frequently outperforming both smaller companies and multi-nationals.
While having much in common with larger companies, MSBs typically retain a uniquely simple management structure, with 80% being owner directed and key decisions taken between only a handful of hands-on stakeholders. These flat management structures deliver many notable advantages, not least of all the ability to to make speedy decisions, in-turn resulting in reduced times to market and increased agility in the face of changing circumstances: qualities that are more important now than ever before.
All MSBs, irrespective of their principal activity, are now faced with a manifold of operational challenges that invariably require professional expertise. Functions such as Finance & Tax, HR, Pension & Benefits, ITC, Risk, ESG & Diversity have all become increasingly complex, regulated, burdensome and intertwined, requiring optimal management if businesses are to remain compliant, reduce risk and achieve the operational efficiencies they require to underpin their strategies for growth.
MSBs acknowledge that they often lack the professional skills internally to manage many of these every day, yet non-core functions, themselves and agree that external Professional Services are critical to their on-going success

Taking part with an Interview.
Reach the MSB community through the most powerful medium you have – your people.
The MSB community are very much people driven; relying on the strength of their relationships to drive their own businesses forward they naturally seek the same depth of relationship with their partners and supply chain.
Although the delivery of Professional Services is becoming increasingly digitalised the fundamentals of client acquisition and retention remain the same, ‘people buy people first’.
Taking part with a BusinessTV Interview is a powerful way of showcasing your professional expertise, presenting the human face of your firm and of conveying enough of the right kind of information to make a real connection with your audience.
The transparent nature of video Interviews has a habit of bringing sincere people and competencies to the fore and viewers draw comfort from being able to identify genuine, approachable people behind the services on offer.
Our Interviews allow advisers to cover the topic in enough detail to ensure the viewer is left with a clear understanding of the issues at hand and the firm is seen as a reliable and best-in-class partner to provide the solutions required.
We create Interviews on topics that we know are front-of-mind for our community and our community know that our Interview partners are leaders in their field.

Interviews are extended on an invitation only basis and come with the following features

Formulation of Interview questions with interviewee to arrive to set of questions designed to make for an interesting and informative Interview for the viewer while also presenting the participating firm as a leader within this field.
Interview to include BusinessTV introduction citing the credentials of both the interviewee and the firm.
Interviewee profile placed beneath the Interview complete with photo, biography and direct contact details as desired.
Additional Client promotional material placed beneath the Interview which may include media such as, but not limited to, images, links, downloads or brochures.
Interview appears as latest content on BusinessTV and within all relevant topic and industry sections.
Interview placed as Featured item occupying premium position at the top of BusinessTV for four full weeks.
Interview promoted on BusinessTV latest news section.
Interview promoted across BusinessTV using premium advertising positions.
Interview delivered via email to BusinessTV’s 122,000+ subscriber base as a stand alone presentation.
Custom enquiry form allowing for the capture of business enquiries. This form may include custom fields of entry as desired. Completed forms are sent directly to participating company.
Option to place Client’s own image or video advertisement before, during or after Client’s Interview.
Interview made available to Client for embedding in their website.
Short ‘teaser’ clips of the finished Interview supplied to Client for use on their social media.
12 month Content Partner Account allowing Client to submit their firm’s own video content to BusinessTV.
Click here to view a menu of the Content Partner Account Features
Full Service Account Set up.
Our team will set up your account for you complete with logos, avatars, bios and web links. You’ll receive access to a user dashboard where you’ll be able to publish and un-publish your content and change your profile settings.
Trusted Partner Status offering unlimited content submission.
This means that you may reach our community as frequently as you like. *You may create videos of any style and of any duration on any Business or Private Client topic that you believe to be of interest to the MSB community. Your videos will appear on BusinessTV in their relevant sections ready for our community to view and interact with.
You may embed your videos in your own website using the BusinessTV media player as a professional, brand neutral, alternative to using other services such as YouTube or Vimeo.
Advertisement free account.
No third party advertisements will be placed either before, during or after your own videos as they play giving our audience immediate access to your content without interruption. This also applies to embedded content on your website ensuring that your visitors are not distracted by off-topic content and stay within your website and brand experience.
Option to place your company’s own Advertisements before, during or after your own content.
You may use the integral advertising positions before, during or after your own content to run your own advertisements to further highlight your own company’s products, services or events.
For example, you may choose to run advertisements letting the community know that you will be attending particular trade fair, or that your company has just received an award, or that shortly you will launching a new service line. You may run image or video advertisements.
Enquiry form option for each content piece allowing for the capture of business enquiries.
An enquiry form can be applied to each individual video in which you may ask users to fill out data fields that you would like to capture. These data fields can be customized for each individual form. In addition, the contents of the completed enquiry forms can be sent to any number of different emails addresses you supply.
Replication of applicable content to BusinessTV.
If you have existing videos on services such as YouTube or Vimeo we can copy them and their associated descriptions and content over to BusinessTV. If you have more than a handful of videos this will save you a great deal of time. At your request we will continue to do this on an ongoing basis. These options allow you to extract as much value as possible from content you have already created and allow you to continue with existing services while getting to grips with BusinessTV at a pace that suits you.
Placement as a supplier to receive business enquiries from our Contact Advisers service.
This means you can receive business enquiries from members of our user community who are currently in need of the type of expertise you can provide. We provide our user community with a short form through which they can communicate their inquiry to multiple suppliers at once, saving them time and improving their evaluation process. At your request we will send you relevant enquiries to an email address you provide. You receive enquires that match a list of topics that you choose from. You are then able to respond to the enquiring company directly.
Ongoing comprehensive support to help you get the most from your account.
In addition to telephone and email support for technical issues we will also be on-hand to help with content optimization. We can help with issues such as customizing enquiry forms and offering advice on content formats and styles that we know work well.

Please complete the form below to book your BusinessTV Interview
Click here to download a PDF copy of the above Terms & Conditions for your reference

And finally! A BusinessTV Interview demonstrates independent interest in your services from the UK’s leading resource for Owner Directors of MSBs; so it makes sense to show it off!
We’ll supply you with all you ‘ll need to fully leverage your Interview across your own website and social media.
Show your BusinessTV Interview on your website.
We provide you with a simple code that allows you to embed your Interview into any page on your website. You can manipulate its size to fit your own page design. We’ll show you how.
Post ‘Teaser’ clips to your social media.
Help keep feeds on channels such as LinkedIn & Twitter (now X) lively and interesting with our professionally edited short clip containing key talking points.
Give your viewers and users a choice of formats.
As well as your video you’ll also receive an audio file of the Interview and a full transcript so you may offer all your customers a choice of formats.






















