How brands are found by customers is changing. Your SEO (search engine optimisation) strategy is going to have to shift to a GEO (generative engine optimisation) strategy to get seen.
On the latest episode of The Insight in 15, we’re joined by Nat Gross, Head of KPMG UK’s media practice, to discuss the latest trends in media and why they’re relevant to organisations across every sector.
We discuss what AI means for people in creative roles, the democratisation of content, how the economic model that underpins the media industry is shifting, and more.
The Insight in 15 is KPMG UK’s flagship podcast, providing unique opinions and advice from experts and leaders. No filler. Just a high-value hit of business insight and practical takeaways – tailored for decision-makers who want to cut through the noise and act on what matters. Each episode gives you expert perspectives on the issues shaping your business, your people, and your world.
